Handcrafted in Tuscany, with a love for beautiful things.

BELLAE was born from a simple idea: to transform even the smallest everyday details into something special.

I’m Livia Romana Zoccoli, founder of BELLAE. I created the brand with the desire to bring together two worlds that have always been part of my life: fashion and the beauty of Italian craftsmanship.

BELLAE was born in Tuscany, in the heart of a region with a long tradition of craftsmanship, attention to detail and exceptional materials. It is here that our hair accessories come to life, handcrafted from carefully selected, high-quality fabrics.

Silk, satin, wool and distinctive fabrics are chosen for their quality, texture and their ability to become something beautiful to wear every day.

Each piece is cut, sewn and finished by hand in Italy, following a slow and considered process. From the selection of the fabric to the final stitch, every detail passes through skilled hands.

For me, this is what BELLAE is ultimately about: bringing beauty to the little rituals of everyday life.

A hair tie may seem like a simple detail, but it can say so much about the person wearing it. It can complete a look, accompany you throughout the day and become part of those small gestures that make you feel good.

I wanted BELLAE to feel deeply Italian, yet contemporary. Feminine without being delicate. Considered without being excessive. Designed to become a natural part of everyday life.

Beautiful fabrics. Attention to detail. Italian craftsmanship.

This is BELLAE.